Free measurement tools
Practical calculators and downloadable Excel starters for marketing measurement. Free, no signup required.
Incrementality Test Plan and Results Workbook →
Download an editable test plan and Excel formulas for unequal randomized groups, iROAS and contribution after ads.
MMM Data Preparation Template →
Start with a weekly data structure, synthetic examples and a dictionary of fields to prepare your own modeling data.
Geo Test Sample Size Calculator →
Screen conversion volume and duration under simple assumptions before a geo-specific power analysis.
iROAS Calculator →
Calculate incremental ROAS, a calibration factor, and the break-even threshold for your contribution margin.