Marketing measurement course
If you are searching for a marketing measurement course, you probably don't want a certificate. You want to stop making budget decisions on numbers you don't trust. Two honest routes, one of them free.
Route 1: the free curriculum
All the theory is free on this site, written vendor-neutral. Read in this order:
- The complete guide to marketing triangulation (the framework)
- The complete guide to attribution modeling (week 1 territory)
- The complete guide to incrementality testing (the core skill)
- The complete guide to media mix modeling (the strategic layer)
- The complete guide to marketing measurement (ties it together)
Route 2: the implementation system
Knowing the methods and having them running on your own accounts are different things. The Marketing Triangulation Playbook is the doing-version of the curriculum: an 8-week rollout across attribution hygiene, incrementality testing and MMM lite, with every working template included. Written for marketers without a data team.
The Marketing Triangulation Playbook
21 chapters, 3 modules plus capstone, 6 working templates, lifetime updates. One-time purchase from $199, no subscription.
See the full curriculum →Frequently asked questions
Is there a free marketing measurement course?
The complete guides on this site cover the same ground a paid course would: marketing triangulation, media mix modeling, incrementality testing and attribution modeling. They are free, vendor-neutral and updated. Read them in that order and you have the curriculum.
How is the Playbook different from a video course?
It's an implementation system, not a lecture series. No video to sit through: 21 written chapters organized as an 8-week rollout, with the working templates (audit checklists, test design docs, a spreadsheet MMM) you produce your measurement setup with. You finish with a working setup, not a certificate.
Do I need a data team or coding skills?
No. The system is built for marketers without a data team. The spreadsheet MMM and the calculators need no code; the optional Robyn/Meridian path comes with prepared notebooks when you outgrow the spreadsheet.